About Ace Embedded

Ace Embedded was founded in January 2013 by Joe Palermino as a premier sales and marketing organization in the Mid-Atlantic region covering Maryland, Virginia and Washington, DC.  Ace Embedded's product emphasis in on manufacturers and engineering services for the Mil/Aero, Defense and Communications markets.  The products we offer typically solve our customer’s critical design requirements.


Joe Palermino has been involved in the defense sector in the region for over 37 years.  After graduating with a BSEE in engineering from CUA he worked for 10 years as a hardware design engineer for Fairchild, Engineering Research Associates and GTE Government Systems.  Joe also worked for Mercury Computer Systems as their Field Applications Engineer in the Mid-Atlantic region for several years.  In 1995 Joe transitioned into sales and has worked as a manufacturers' representative in the Mid-Atlantic selling these same types of products with significant success.


Ace Embedded’s success is built on 3 fundamental ideals:


  • Knowledge of our customers and their applications
  • Knowledge of our principals’ products and capabilities
  • Outstanding service to both our customers and principals


We pride ourselves in being a workplace that works hard, has fun, and serves our clients with A+ quality every day. 


Ace Embedded also emphasizes theses values and beliefs:


  • Excellence - Our work is our art and we demonstrate attention to detail, pride, and the highest quality behind every client account and each company project we work on.
  • Creativity – Our clients rely on our ability to be creative, to think “outside of the box”, and to deliver winning solutions. We strive to provide creative ideas and solutions to satisfy our clients and help our business grow.
  • Experiences – Learning by experience is the way we grow. We push ourselves to try new things both personally and professionally, and share lessons learned with our peers.
  • Transparency – We believe in being honest with our clients and with ourselves.
  • Continuous Improvement – Both for our own professional development and for the services we provide our clients, becoming an ever-better version of ourselves is important to the very core of Ace Embedded. We are willing to learn, improve and innovate constantly.


If you are interested in representation in the Mid-Atlantic region and would like to learn more about Ace Embedded please contact Joe Palermino directly at (joe@aceembedded.com). 

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